Technology Guide Essay Example | Topics and Well Written Essays - 500 words

Technology Guide - Essay Example Business tools like Indix, Connect Multichannel, Retail Connect and Robin e-commerce customer service. The most advanced of the tools that I recommend are Indix and Connect Multichannel, which can be integrated with Retail Connect. Indix software solution is available on-line at www.indix.com. The solutions that can be realized by using indix software are; real-time inclusion of product pricing, availability of the products, other channels where the products can be located, competition attributes and an assortment of the products. The software can be acquired as a mobile application or an API that can be directly integrated with the golf shop. The API has advanced functions that will benefit the golf shop. The search function of the API returns names of stores with product and IDs, product brand names and product suggestions in the same category (Indix, 2015). The advanced search of the software will return detailed catalog information of the product from all the stores where it is s old. It also returns the price information from the across all the stores offering the product. Finally, the software will provide information on all the prices the product was sold at in the past month. Connect Multichannel and Retail Connect are provided by the www.intelligentretail.co.uk website. The software can be implemented separately of as one bundle into the golf shop. The software offers a central place for stock control, advanced reporting on sales and product details from different channels (Intelligence Retail, 2015). The software also has an inbuilt functionality that automatically connects to Amazon; eBay and Google Products Connect. It will allow the golf shop to sells its products through the more trusted channels like Amazon and Ebay. This will eventually increase the sales of products from the golf

Using technology within and across social encounters Essay

Using technology within and across social encounters - Essay Example Just like any other aspects of communication, mobile SMS is an evolving feature of the mobile phone technology where there is development of the wireless application protocol which is an open standard to all and it uses wireless communication. This creates the links between internets and it makes it possible to exchange text messages between internet applications and the mobile phones. Various mobile phones have also incorporated the use of the bleu tooth making it easier to interchange any electronic files of any kind between proximate mobile communication devices. With all these innovations SMS has still remained the most popular feature of the mobile phones that is frequently used by the mobile phone user but to some greater extent technological affordances have rendered the SMS massing very different from the environment from which the ordinary conversation was developed and used. In the social relation in which the SMS tend to be linked, research shows that SMS is focused on the issues that are specialized and restricted to a specific form of linguistic expression that is evolved in the context of the system affordances that most users have become costumed to. In essence text massages should be taken as a single entity when looking at the approaches from the perspective of their role in the social relationship. The study that is conducted by the Laursen is perhaps the only analysis that to date acknowledges that text messages are exchanged between the users of the technology and that some text massages tend to occasion responses in the form of the reply texts from their recipient even if the text does not make reply conditionally relevant. Text messages are made up of half-duplets units that do not operate the same way as the units of utterances in the communications meaning that SMS users engage in a synchronous communication which is

Understand the concept and process of marketing Assignment

Understand the concept and process of marketing - Assignment Example ntify the needs and wants of its customers to have a competitive advantage in the market and be able to provide the services or products to the customers which best suits the needs and wants of the customers. It is necessary to satisfy the specific needs and wants of the customers because it would ultimately help to generate more revenues and achieve the overall mission, vision and objectives of a particular company. Customer’s Value Customer value can be defined as the values gained by him as a result of owning and utilising a particular service or product in excess of how much it had cost to him in the process of acquiring such service or product. Customer satisfaction is dependent on the extent up to which the expectations of the buyer matches with the performance of the product or service as perceived by him. If in any case the product performance does not match or falls below the expectation levels of a customer he becomes dissatisfied with the service or product offered to him. Marketing actually takes place when people takes the decision of satisfying their wants and needs through exchange. Exchange is thus a process through one obtains the desired product from someone and in return offers something back to the person. Thus a company offers its products or services to its customers in exchange of money. However the concept of marketing is changing rapidly and is no longer limited to the exchange process only. Relationship is also vital to the marketing process and the companies are now focussed on relationship marketing which helps to create, maintain and build a strong long term relationship with the stakeholders of the company including its customers (Palmatier, 2008). Evolution of Marketing The concept of marketing has evolved over time and customer is... Understand the concept and process of marketing The other important sectors of UK include agricultural and fishing, tourism and finance. Social – The social factors include trends in demographics such as population size, age, cultural factors and consumer activities. The culture of UK refers to the idiosyncratic cultural norms. UK generally speaks English as the native language. It is characterized by the existence of different types of consumers in the market. Technological – Technological factors include rate of new product development, increase in process automation and other technical infrastructures such as technology inducements, technology transfer, impact of internet and R & D activity. In UK technology is one of the central parts of any business. They make heavy use of technology in almost every sector. Marketing objectives of a firm are designed in such a way that ultimately it leads to the attainment of the overall objectives of the business firm. The marketing objectives actually set out path for an organisation towards achieving the marketing activities that are needed to be performed by the company. Some of the marketing objectives of Vodafone include retaining the leadership of the company in the market measured on the basis of revenues earned per customer, customer satisfaction and network quality.

Charles Dickens Diary for Writing Great Expectations Essay Example for Free

Charles Dickens Diary for Writing Great Expectations Essay I cannot but thoroughly criticize the lackadaisical social and moral abuses in this country. The will to take action has urged me to write Great Expectations in order to assail the abominable conditions that exist in England. In this novel, my dear characters are idealized in order to heavily contrast with the ugly social truths that I reveal. For it is fully my intent to raise the awareness of these corrupting and unjust conditions that we so nonchalantly live with. Oh what a pity! A grief indeed, that the once innocuous and simple Pip may be transformed into the snobbish and opinionated character he becomes. For what was the reason for Pip’s unexpected transformation? Of course, it is naught but the social-class division that feeds the desire of selfish ambition. Here in England, the social-class determines how a person is treated and his access to education. This most discriminatory attitude is displayed when the otherwise indifferent tailor servilely attends to Pip after hearing of his fortune despite turning a cold shoulder to him earlier. Is money enough to turn a man into a mouse? Why is it that charisma does not command respect but pounds and shillings? After attaining a vast amount of wealth, Pip even begins to treat his closest friend and protector, Joe, with a superior air. Was Joe not plenty a’ gentle and fair to Pip? Had Joe been an inadequate friend? Absolutely not, twas’ being Pip now belonged to a higher social class. Not only does social standing determine how one was treated daily, but also played an unfair and villainous part in court reasoning in our society. In the case of the two convicts, the main perpetrator, a gentlemen, stated in his defense speech â€Å"..here you has afore you, side by side, two persons as your eyes can separate wide; one, the younger, well brought up one; the elder, ill brought up which is the worst one? The most incredulous and vile aspect is not the use of an ad hominem, but the court promptly basing the entire decision of the trial strictly on this statement regarding social appearance. I assure you, this is not uncommon at all in this country. Trials and disputes are unfairly biased and integrity comes arm in arm with class and money rather than logic and proof. Ah! Though it is true that social class plays an enormous role in everyone’s lives, it all but affects one’s character. One’s character is still left intact despite the obstructive society divide. An honest but poor man today shall unquestionably hold more truth than a sly rich man. Alas’, sadly this is far from the case today. The secondary reason that had prompted me to write this novel was the physical condition of London. Being a local resident of London, I bore firsthand witness to the effects of industrialization. At the cost of clean air and green living space, London transformed into a merchant city full of jobs and people. O how I do miss the crisp clean fields of the countryside. This sentimentality was the reason that provoked me to write about the descriptive settings and bustling activities within the city. Not to mention the crowded condition people lived in, primitive sewage and poor working conditions. As a result, I am not particularly fond of aristocrats and express this through my characters. Through them, I expose the malignant social norms such as Magistrates courts and the social divide. As well, my reminiscent memories of familiar settings and my want to explore the conditions in the city have compelled me to write this novel. The end product cannot help but evoke a sense of awareness and social conscientiousness from the reader.

A Review On Barcode Technology Deices Information Technology Essay

A Review On Barcode Technology Deices Information Technology Essay The case involves in a study of comparison between the two technologies that are being used Barcode Technology and RFID Technology. The highlights of companys sales and cost that it has incurred is been given by its CEO Mr. Jack Bracket The company has grown its sales to $78 million The cost of goods sold is $61 million The inventory level of the company is about $14 million The company has three factories each at Ohio, Kentucky, South Carolina Company has Service First has its most important competitive priority. The company does mostly pre-production services and also post production services. The company currently uses Barcode technology for scanning all the components moving out of its inventory and for shipping too. BI scans about 8, 850 items per day in all the 3 factories A average BI employee works for about 2000 hours and he has annual pay of $55, 000 inclusive of benefits These are some of the highlights that have been provided for us. Now that Mr. Jack Bracket is considering changing the Barcode technology to RFID technology. The RFID vendor provided the company the following inputs: Barcode takes 10 seconds to scan one item (this includes all the allowances and the time taken for the employee to go to the item and scan the item). The time taken to replace a defective barcode is about 5 minutes. The amount the company has to spend on installing the RFID technology is about $620,000 and $480, 000 for all training and consulting services. The time for RFID to scan a item is 2/100th of a second or instantaneous. The % of error for a bar code technology is 2% over the year for total reads and that for RFID is .2% The average money spent on a misread items was guessed to be approximately about $4 The other benefits of the system such as inventory control and reduce misplacements and reduce in theft were not quantified. 1. Summarize the advantages and disadvantages of RFID systems. How does RFID compare to bar-coding? Did you find any RFID applications for services? Advantages of RFID Technology: The RFID technology does not need line of sight as in the case of the barcodes thereby reducing the amount of space dedicated for it There are various types of RFID and can store lots of data in it. Reduce in the labor force. Decrease in the inventory Good inventory control Reduces the theft and misplacements and increases the security of the product as it can be tracked wireless. Measurement of the inventory level is accurate now due to RFID. Disadvantages of RFID technology The RFID technology is too expensive when compared to the bar-code technology. The passive RFID which is the cheap form of RFID needs a power source to transmit the information to the system. Interference from other equipments in the factory may disturb the transmission of the information to the system. The transmitting of the radio frequency in a pallet containing steel or liquid may be difficult some times. The RFID tags if worn out or removed from the item it may create a confusion. (These data and the information were collected from the websites of various supply chain companies and wireless guides such as: www.ups-scs.com; www.wireless-tracking-advisor.com) Comparison between the two technologies: Criteria RFID Technology Bar-code Technology Cost Costly Relatively Cheap Labor Not much manpower required Labor required higher than RFID Amount of Data that can be stored Maximum amount of data can be stored Not much data can be stored Scanning time 2/100th of second 10 seconds for one item Error% .2% 2% Read/Write There is read write options in RFID There is no such options they are generally read only Applications of RFID Technologies: The RFID technology has various applications in various fields. The RFID has been extensively used in the supply chain management in any manufacturing industry and it has got other applications in the inventory control of the factory. The RFID in the inventory control provides more profit for managing the inventory. The RFID has also got applications in the hospital industries and other industries which needs tracking of its products. 2. What is the payback for this possible RFID adoption? The RFID technology can scan a single item instantaneously or in 2/100th of a second when compared to 10 seconds for a single item for a Bar-code technology. This shows that there is an increase in the productivity of the product for the reason that it can scan more items than the barcode technology thereby decreasing the cycle time and increasing the production rate The RFID needs less manpower compared to the barcode technology. This shows the amount of money spent on the manpower is reduced. The amount of money spent on the technology can be recovered by this. More data can be stored in the RFID than in the barcode technology and these influences in many factors which provide more profit to the factory such as: More productivity Less labor More accuracy Less inventory Less inventory control More security Less inventory audits and inventory checking 3. What do you recommend Mr. Bracket do in the short and long terms? Explain your reasoning. Radio frequency identification (RFID) is the technology which is here to stay so, I would recommend to implement the RFID technology to his factories Even after going through all the profits because of implementing the RFID technology he has doubts about the technology, then I would recommend him to initially implement the technology in any one of his plants. This is because, now he can see the profit that are caused due to implementation of the new technology. This will also provide his employees to get used to the new technology and they can be comfortable working in the new technology. Then after a period of time he can also implement the RFID technology in all the factories of his and can earn a huge amount of profit, due to the increase in the productivity. The main objective of the BI is service first, can now not lose any more business that it had lost previously with the Wolf Furniture. He can also in the future use the RFID technology in inventory control so as to have a control over the inventory and also he can have more security for the items that are manufactured. The implementation of the RFID will also reduce the number of products that were misplaced. BI can also think of applying the RFID tags to each and every component that is being manufactured in the factory. This will help the BI to keep track of the components that are being produced and also will help in calculating the amount of time it spends in each and every operation. With this data of time spent on each and every machine, the production planners can improve on the cycle time of the product. And thereby keeping track of the component for which the process was planned is being followed. This will also help in intimating in plant engineer if there is any rejection and where the rejection occurs. Therefore the RFID can be used in all parts of the industry and it will always yield profit for the company. After all these reasoning I think Mr. Jack Bracket of BI should not have any reservations in implementing the new technology to his company

Comparative Analysis of Cultural Ideologies in Norway and the United St

Comparative Analysis of Cultural Ideologies in Norway and the United States The intent of this paper is to examine individualistic and communitarian cultural ideologies within two distinctly different political environments. The first challenge in comparing two nations is deciding which approach is most appropriate. There are several approaches in political science that have proven most beneficial when making comparisons. This study will use a comparative government approach to examine the political institutions, processes, constitutions, and functions of government within each of the two countries selected. The countries that have been chosen for this study are United States and Norway, respectively. Gregory Scott believes that the fundamental aspects of human interaction in society are the need for community (unity) and the need for individuality. The argument is that the entire history of politics is largely the story of how communities and nations resolved the inherent conflict between the universal needs for community and individuality. With that, the topic that this paper tends to address has emerged, within the study of politics in this class and others, as the single most dynamic in scope and in implication. Freedom, equality, and justice combine to build a substantial argument for the individualistic ideology. Authority, order, and democracy are all building blocks for the argument of the communitarian. Scott notes that much of what motivates individualist is a strong desire for freedom. This author also argues that we are all interdependent and authority is justified by the need to bring order to societies competing values and thoughts. In studying the history of humanity, the battleground that has been formed between the need for individuality and unity is undeniable. A person’s view of the nature of humanity is fundamental to their view of government, and its scope. If people are seen as dangerous, then a government to protect people from that danger is most appropriate. If people are viewed as capable of fulfilling their own creative potential, you may want a government that protects individual liberties (Scott, 47). These are all examples of core values for the entire foundation of government and of politics. This argument, for the use and scope of government, is divided into many different arguments that address basic issues o... ...hild benefit scheme, and the increase of taxes in electricity and heating oil consumption. Community Statistics v Official Name: The Kingdom of Norway v Population: 4,504,000 as of Jan. 2001 v System of Government: Constitutional Monarchy v Geographical Area: 385,155 sq. km. v Monetary Unit: Norwegian kroner, NOK v Coastline Length: 21,192 km. v Economic Indicators: Inflation rate (2000) 3.1%; Gross Domestic Product (1999) 1,192,826 million NOK; Gross Domestic Product per capital (1999) 267,328 United States of America According to political scientists, the United States is considered and â€Å"individualistic† society. A society that is quite capable in operating on its own, and not really relying on others to instruct them in ascertaining the very essentials of having a functional, independent, way of living. To fully understand the depths of the United States’ individuality, several ideas must be explained. First, one must understand the role of government in the United States. Secondly, there has to be an understanding of the evolution of the United States as a society, and the formation of its political structure and ideologies. Next, an

Black Nationalism Essay

Critically discuss the contributions of both Booker T. Washington and W. E. B DuBois to the idea of Black nationalism in the United States. What were the major obstacles they faced in their articulation of the black Nationalist ideology? Booker T. Washington â€Å"was an American political leader, educator and author† who proved to be one of the most dominate figures in African American history in the United States (Booker, par. 1). William Edward Burghardt Du Bois â€Å"was a noted scholar, editor, and African American activist†¦[who] sought to eliminate discrimination and racism† (.. During the late 19th and early 20th century Booker T. Washington and W. E. B. DuBois were two great men who significantly influenced the idea of Black Nationalism in the United States. Though they both wanted to see an America where the Negro was treated with proper respect and equality, their views on how to obtain these noble goals contrasted one another. The ideology of DuBois and Washington were so completely different that people became subjected to following the doctrine of one or the other. With the knowledge that only one could be the â€Å"spokesman† for the race the two began a bitter battle to control the Black Nationalism ideology. Amid the competition against one another, both men still had to face other obstacles such as racism in order to further the goals of blacks of the period. Even though the two men had differing opinions on the ideology of Black Nationalism, both would greatly contribute to the idea of Black Nationalism. However, their differing positions on Black Nationalism portrayed a divide amongst African Americans of the time. To understand why Washington and DuBois had such differing opinions it is necessary to look back into the environments that both men came from. Born into slavery in 1856, Washington was the son of a white man and his slave mother Jane. While growing up in Virginia, Washington worked in both a coal mine and as a salt packer. In 1872 Washington left his work to go the Hampton Institute. The major educational doctrine of the school was that former slaves should receive a practical education that centered on skills instead of a liberal arts education. At the institute Washington worked to pay his way through school. After leaving the school, Washington worked for several years before he received an appointment to establish the Tuskegee Institute in 1881. At Tuskegee, Washington used many aspects of the education he received from the Hampton Institute. One of the central ideas that he brought from the institute was the belief that blacks should learn a trade or skill. (Hine 369) William Edward Burghardt DuBois’ background shaped his paralleling views to those of Washington. In contrast to Washington, who was born on a plantation, DuBois was born in a small North Eastern town where he was subject to little overt racism and acquired a much higher education. He was once quoted as saying, â€Å"I was born free. Washington was born a slave. He felt the lash of an overseer across his back. I was born in Massachusetts, he on a slave plantation in the South. My great-grandfather fought with the Colonial Army in New England in the American Revolution. I had a happy childhood and acceptance in the community. Washington’s childhood was hard. I had many more advantages: Fisk University, Harvard, and graduate years in Europe. Washington had little formal schooling (Hine 400). † This quote exemplifies his opposing foundation compared to that of Washington. DuBois’ background made him more comfortable with confrontation with whites, while Washington’s created a deep subconscious feeling of fear and submission. While DuBois enjoyed the benefits that the upper class life had to offer, Washington was faced with scorn, dehumanization, neglect, and prejudice, all of which he had to overcome. It is apparent for the quote that DuBois sympathizes and understands the demeaning nature in which Washington was treated which is the ultimate result of Washington’s pessimistic attitude toward society. Everyone has a different life experience. What one experiences early in their life shapes the way they think and how they view society later in their life. Typically an early life of tranquility, less hardships, and opportunity to succeed lends itself to one having a more optimistic view of society where as an early life of great hardships and little to no opportunity results in an individual having a more judgmental and disparaging view of society. This was the case with Booker T. Washington. Growing up as a slave, Washington was presented with many emotional and physical hardships which were the causes of his critical view of society. However, Washington manipulated the lessons that his early life experience had taught him to shape his view on society. He utilized these teachings to provide insight on how he wanted to bring about change within society in order to initiate progress and advancement. Booker T. Washington was particularly interested in the advancement of Blacks in a predominantly white society. Growing up as a slave he had little opportunity to achieve anything, however, because he was a slave he learned to value old-fashioned hard work which transposed over to him greatly valuing agricultural education as a major aspect of Tuskegee. With hard work being one of his fundamental values, he was convinced â€Å"that the surest way for black people to advance [in society] was by learning skill and demonstrating a willingness to do manual labor (Hine 369). † In a speech at the Cotton States Exposition in Atlanta in 1895, Washington stated that â€Å"no race can prosper till it learns that there is as much dignity in tilling a field as in as in writing a poem. It is at the bottom of life we must begin, and not at the top (Hine 370). † This statement asserted that Washington believed people, mainly black people, could gain the respect and acceptance of white Americans through acquiring skills and becoming prosperous small farmers, artisans, and shopkeepers. If Blacks were to continuously demonstrate this humility then it will eventually result in the eradication of the race problem of the time. Booker T. Washington’s belief in living a simplistic life in order to progress not only stemmed from the idea of hard work but also carried on to other beliefs such as the importance of liberal arts education and especially the foundation of industrial growth. He was very committed to promoting industrial education. He stresses that many positive things will branch from such a foundation including the growth in black people’s social life, the growth in black people’s educational life, and the growth in black people’s religious life (Hine 371). This statement shows that Washington felt that men and women who acquired these skills would be recognized as productive contributors to the southern economy thereby, once again, deteriorating the color boundary that was separating society at the time. The purpose of Booker T. Washington’s ideas for trying to assimilate Blacks in this manner was simply to avoid protesting and upheaval that could result in people getting harmed. His goal was to assimilate the black people into white America in a civilized manner, however, in order to achieve it he believed that black people should merely understand there place in society. One positive aspect of Washington’s beliefs was that it promoted steady labor. Washington believed in educating blacks in particular skills in order to maintain steady jobs and make a living. It was important that blacks were able to hold a job in order to function healthily as families, provide for themselves, and help develop their economic independence. At the time, there was increased competition between poor whites and blacks. In order for a black worker to get a job, they must not only deal with learning a particular trade but also overcoming racism. Being educated in common manual labor provided the basis for blacks to work up from. Although blacks were commonly restricted to the lower paying jobs, having a formal training in a skill made their value as a laborer rise. This labor also provided another positive aspect in that it transferred money from the white economy to the black economy. By being able to work for whites, blacks were able to use their income as they pleased. No longer did they have the restrictions placed upon them in slavery. Washington advocated a diverse labor field for blacks. Rather than only advocating farmers, he believed that blacks could be educated in other manual labor such as masonry, mining, and smith work. Another positive aspect of Washington’s beliefs is that it was the beginning in raising blacks out of their lower class position. For the first time blacks were not simply working on farms or plantations, they were acquiring skills. These skills provided the foundation for blacks to work up to gaining an education, earning money, and providing for the future of the next generations. This not only benefits oneself, but also the black community. The ideas of Washington did not inspire conflict or fear in whites because whites viewed that Washington was promoting keeping blacks in menial jobs rather than the higher paying work or typically white jobs such as doctors, lawyers, or politicians. The ideas of Washington enabled educational institutions such as the Tuskegee Institute and other black colleges and universities to exist that encouraged agricultural, mechanical, or technical skills. Since these institutions encouraged blacks to only strive for technical careers rather than offering a liberal arts education it did not inspire fear in whites. Whites were willing to allow black schools to exist that encouraged these skills because in turn these skills would offer a cheap labor but effective labor source. Also these institutions were non-threatening to whites because they offered skills and trades versus an education that would allow for black minds to grow and develop. Even though the education that blacks received from these institutions did not compare to those of liberal art universities, it still did offer blacks a chance at some sort of education. Although not encouraging the deeper growth of the black mind, schools like Tuskegee offered its students an education that would allow them to become proficient at a skill and earn an income. Washington believed that by working and hard, increasing their economic holding and becoming masters of many trades that they could eventually end racism and be accepted by whites. He believed that blacks should not let racism deter one from working. Washington once said, â€Å"Nor should we permit our grievances to overshadow our opportunities (Hines 397). † This shows that he believed that blacks must use their opportunities to better themselves rather than focusing on the negative aspects of life. Washington also said, â€Å"In our humble way, we shall stand by you with a devotion that no foreigner can approach, ready to lay down our lives, if need be, in defense of yours, interlacing our industrial, commercial, civil, and religious life with yours in a way that shall make the interests of both races one (Hines 397). † Washington believed that by blacks staying in their positions and working diligently, blacks would eventually be accepted by whites. He believed in blacks about remaining devoted to the white race rather than rising against it. By advocating working within the confines of white society rather than rising in opposition against it, Washington promoted the safety of blacks during this time period. Washington pushed for gradual and deliberate social acceptance of blacks as they began assimilating to white culture. By gradually working towards being accepted, this kept the opposition of whites to a minimum. As long as whites viewed blacks as harmless, blacks were able to continue growing and improving themselves. â€Å"The wisest among my race understand that the agitation of questions of social equality is the extremist folly, and that progress in the enjoyment of all the privileges that will come to us must be the result of severe and constant struggle rather than of artificial forcing,† said Washington (Hines 398). Washington believed that it is impossible to force someone to accept one another; rather one must make people want to accept them. Washington’s goal was not to force blacks into the upper class society, but to gradually encourage their acceptance and possibly an eventual rise in social stature. Despite the many positive and beneficial aspects of Washington’s view of Black Nationalism, there were many drawbacks that hindered the widespread acceptance of his ideology. He believed in maintaining the lower class position of blacks. By saying that all blacks should work in menial labor, he limited the opportunities for black people to strive for anything more. Rather than encouraging and uplifting blacks in believing that they could do anything they wanted to, Washington believed that blacks should remain content in their lower class state. Considering that Washington, a part white and black man, was the spokesperson for the race, he was stating to whites that he was the exception rather than the rule. Whites were able to justify his leadership and politics by attributing his success to his white ancestry. Whites were pleased with Washington’s stance that blacks should stay with basic tasks for a number of reasons. Typically, these jobs were usually lower paying and had terrible working conditions. These jobs were considered lower class labor, and the majority of whites, with the exception of poor whites, were not interested in pursuing these jobs. The lack of competition made it acceptable to the majority of whites. If these jobs were considered â€Å"black jobs† then it was fine for blacks to work in these fields. During this time period, the category of â€Å"black jobs† became redefined to these positions. Whites were moving out of these fields at the same point that blacks were striving to move up in their job status, therefore it was okay for blacks to replace these whites since it did not adversely affect them. Also Washington constantly advocated the point that blacks should work long and hard to â€Å"prove† their worth to whites. He offers a reconsideration of what it means to be black (Owens, par. 2). However, whites were never accepting of blacks. It was almost impossible for blacks to gain acceptance by simply showing their hard work during a time period where they were consistently looked down upon. Washington also believed that blacks must remain passive in their attempts to improve life. While whites used methods such as brute force and intimidation to keep blacks down, Washington believed in turning the other cheek rather than encouraging conflict. At this time period, it would have been almost impossible for blacks to gain any amount of social standing by continuing this passive ideal. As the spokesperson for the black race, Booker T. Washington presented various and influential ideas about Black Nationalism in America. Many of his ideas were beneficial to the black race at the time, such as the advocating of skills and trades, however, other ideas, such as his advocacy for maintaining the social position of blacks and non-confrontation, were not effective in improving Black Nationalism. Washington principles revolved around blacks working as shopkeepers, farmers, and other low-skilled professions. He believed, â€Å"On such a foundation as this will grow habits of thrift, a love of work, economy, ownership of property, bank accounts. Out of it in the future will grow practical education, professional education, and positions of public responsibility. Out of it will grow moral and religious strength. Out of it will grow wealth from which alone can come leisure and the opportunity for the enjoyment of literature and the fine arts (Hine 371). † In stark contrast to this, DuBois believed, â€Å"If my own city of Atlanta had offered it to-day the choice between 500 Negro college graduates – forceful, busy, ambitious men of property and self respect – and 500 black cringing vagrants and criminals, the popular vote in the favor of the criminals would be simply overwhelming. Why? Because they want Negro crime? No, not that they fear Negro crime less, but that they fear Negro ambition and success more. They can deal crime by chain gang and lynch law, or at least they think they can, but the South can conceive neither machinery nor place for the educated, self-reliant, self-assertive black man (Hine 371). † W. E. B. DuBois believed in the opposite of what Washington believed. Instead of believing that the way for blacks to succeed was within industry, DuBois believed it lied not within training but within educating. DuBois believed that the learning that blacks received should go beyond training for work or learning a skill. He believed that it was necessary for blacks to gain an education that would allow them to develop and grow mentally. He mentioned that â€Å"the function of the Negro college, then, is clear, it must maintain standards of popular education, it must seek the social regeneration of the Negro, and it must help in the solution of problems of race contact and cooperation. And finally, beyond all this, it must develop men (Hine 370-71). † By receiving an education, blacks would then become better men and could be able to lead the black race. By having large numbers of educated blacks leading the race, DuBois felt that this was the best way to end racism. In his ideology DuBois felt that there would be a group of blacks that would lead blacks to prosperity, social acceptance and bring about the end of slavery. He characterized this group of people as the â€Å"talented tenth† (Hine 401). In other words, the most educated and best suited 10 percent of the black population would be used to lead the black race as a whole. He affirms to that â€Å"work alone will not do it unless inspired by the right ideals and guided by intelligence. Education must not simply teach work – it must teach Life. The talented Tenth of the Negro race must be made leaders of thought and missionaries of culture among people. No others can do this work, and Negro colleges must train men for it. The Negro race, like all other races, is going to be saved by its exceptional men† (Hine 401). This statement exemplifies DuBois’ strong belief in an elite group of back men how will arise to lead a deprived race into a society that will accept and acknowledge their talents, skills, and wisdom. While advocating for the best of the black race to lead the rest of the black race, DuBois also had different opinions on how to confront racism. Instead of trying to circumvent racism DuBois wanted to attack it, becoming somewhat of a militant leader (Maddox, par.3). He did not promote settling for meager jobs, he wanted to attack discrimination in all forms including disenfranchisement and Jim Crow laws. DuBois was not willing to wait for whites to give blacks their rights. Also DuBois was not tolerant toward blacks who were not willing to fight for their rights. With the ideology that DuBois adopted, there were many positive aspects that he brought to the idea of Black Nationalism. Education is one of the most important aspects that DuBois stressed in his ideology. DuBois believed that blacks could not hope to eclipse their position in life without an education. With this belief he encouraged blacks to go to numerous colleges and universities in order to receive an education. Another positive aspect that DuBois came to push with Black Nationalism was the view that white racism should be confronted. Throughout this time period, white racism was overt and abundantly clear for what it was, however, blacks were not in a position to confront this. Du Bois believed in encouraging blacks to stand up for their rights and for the elite â€Å"talented tenth† to show whites that they were not to be viewed as unrefined barbarians. DuBois believed that whites were more than happy to have blacks working for them. With whites perfectly content to allow blacks to work under them in a neo-form of slavery the same social position that blacks were in would continue to exist without change. With the knowledge that racism would not change unless it was directly confronted, DuBois began to believe in this ideology of confrontation. One of the greatest contributions that DuBois presented was his idea of higher education. He believed that it was essential for blacks to gain a deeper theological education, rather than the basic skilled education. DuBois believed it was important to gain this education in order to gain status of the â€Å"talented tenth. † In his ideals, DuBois believed that it was important that blacks did not need to be lead by one spokesperson such as Washington, but instead could be led by intelligent, resourceful, educated black Americans. Although he had an idea of a more talented group of people, these lines were flexible and able to be changed with new faces of black America. He understood the need to have different and multiple representations, rather than one blanketed statement about black Americans that would encourage misrepresentation and stereotypes. While there were many positive aspects of the ideology that DuBois put forth, there were also some problems. Dubois’ idea of a select group of black intellectuals whose purpose would be to â€Å"set out to organize an aggressive effort to secure the rights of black citizens† is a very potent idea, however, it becomes problematic when one places this enormous responsibility in the hands of such a small group of individuals (Hine 401). The fact that he felt that merely ten percent of the black population would be qualified to lead the struggle for black equality, explained earlier, has its importance. Nevertheless, this idea has some absurdness to it. To put the burden of trying to correct the discriminative situation that was accruing at the time on purely ten percent of the black population could be strenuous on that particular group. Therefore, instead of progression within the movement it would possibly cause a regression within the movement and deter any success that could accrue. This ten percent of black intellectual leaders should not focus on wrestling the task of establishing equal civil liberties for blacks on there own. Instead, they should focus on teaching the remaining ninety percent of the black population to lead as well. By accomplishing this task the black race would not have to rely merely on a few group of individual to fight the struggle for their liberation into a society of equality. Alternatively, many black people will have the ability to lead their own struggle in their particular area of the nation. In contrast to Booker T. Washington’s passive attitude to accomplish black equality, W. E. B. DuBois, on the other hand, had a more aggressive attitude. DuBois felt that to achieve the black community’s goal of eliminating racism the black community should attack it head on. Unlike Washington’s idea of simply sitting back and let the White community slowly accept the black people and recognize them for their hard work, DuBois wanted to actively assert the black community into society swiftly and without prejudice. This tactic could pose to be over aggressive which would ultimately retract from what he wants to get accomplished. Some states, mostly northern states, would be able to tolerate this aggressive tactic and possibly even acknowledge the efforts of DuBois. However other states, particularly the southern states would find his aggressive method as offensive thereby diminishing the popularity of DuBois’ goal viewed by the white community. Another problem with Dubois’ idea on how to confront racism was that it did not take into consideration everybody’s economic standpoint. He believed that with the acquisition of a higher theological education rather than simple basic skills education, the black community will be able analyze the society in which they live and make informed decisions on how they would like to live instead of simply accepting their position in which society had prepared for them. However, for many black to acquire that theological education in that time was quite challenging because not every black person or family could afford to pay for that higher education. To remedy these situation free educational institutions could be established, but somewhere down the line the expense to run the school would become overwhelming without financial support from the state. The black institutions would have extreme difficulty obtaining financial support from a predominantly white state who felt that they had already made a place for the black race. Although both Booker T. Washington and W. E. B Dubois made great contributions to the idea of Black Nationalism, their strategies would be questioned and would also be met with much objection. The major obstacle they faced in their articulation of a Black Nationalist ideology was opposition from each other. Their contrasting up-bringing allowed them to have different views and opinions of society. It also helped in forming their attitude of how to go about expressing their Black Nationalistic ideology. Washington experience as a child made him more passive. â€Å"His childhood was one of privation, poverty, slavery and back-breaking work† (Yankowitz par. 1). Growing up as a slave he learned to be more submissive and accepting of things presented to him and therefore he felt that the opportunity for black people to succeed will come slowly with obedience and serenity. DuBois, however, up-bringing made him have a more forward outlook on society and life in general. Unlike most blacks living in the United States, â€Å"Du Bois had grown up with more privileges and advantages†¦He had suffered neither severe economic hardship nor repeated encounters with blatant racism† (â€Å"W.E. B Dubois†, par 4). Because he grew up in a well-to-do setting he learned to have a more assertive personality resulting in his aggressive approach to confront racism. In a statement made at the Atlanta Cotton States and International Exposition in 1895, Booker T. Washington alludes to his opposition of the tactics utilized by W. E. B DuBois by mentioning that â€Å"the wisest among [his] race understand that the agitation of questions of social equality is the extremist folly†¦Ã¢â‚¬  (Hine 396). This statement affirms that if one is to be aggressive in their manner to acquire equality in the society in which they live, then it would surly lead to the demise of their efforts. The statement can greatly be associated with DuBois’ methods of articulating Black Nationalism ideology. More opposition to Washington’s conciliatory stance on racial matters stemmed from William Monroe Trotter, an educated Harvard editor of the Boston Guardian, who became the most â€Å"vociferous† critic of Washington (Hine 399). Trotter referred to Washington as â€Å"the Great Traitor, the Benedict Arnold of the Negro Race, and Pope Washington† which hardly bothered Washington. However the nicknames did, along with many argumentative articles that he wrote, cause unsettling skeptics about Washington’s techniques Similarly, Booker T. Washington’s method of articulating Black Nationalism ideology contradicted W. E. B Dubois. In his book entitled The Souls of Black Folk, Dubois remarks that â€Å"Mr. Washington distinctly asks that black people give up, at least for the present three things, – First, political power, Second, insistence on civil rights, Third, higher education of Negro youth, – and concentrate all their energies on industrial education, the accumulation of wealth, and the conciliation of the South† (Hine 396). It revealed that Washington did not want black people to expect too much but should greet menial labor as a step in the struggle for progress. DuBois greatly detested this notion and preferred the assertive strategy which he felt to be the most effective way to ensure progress. Though Booker T. Washington and W. E. B DuBois had conflicting ideas of Black Nationalism ideology, the two presented ideas that lasted and effect the ideas of future black nationalist. Works Cited America’s Story from America’s Libraries. 2006. The Library of Congress. 3 Oct. 2006 . â€Å"Booker T. Washington. † Wikipedia, The Free Encyclopedia. 21 Nov 2006, 07:24 UTC. Wikimedia Foundation, Inc. 21 Nov 2006 . Hine, Darlene Clark, William C. Hine, & Stanley Harrold. The American Odyssey: Volume Two. Upper Saddle River, New Jersey; Prentice-Hall, 3rd edition 2005. Maddox, Alton H. , â€Å"The untold story of the Civil Rights Movement – Part I. † New York Amsterdam News 96. 44 (2005): 12-14. â€Å"W. E. B Dubois. † MSN Encarta, The Online Encyclopedia. 2006. 6 Oct. 2006 . Owen, Williams R. â€Å"Old Negro, New Negro. † Rev. of The Education of Booker T. Washington: American Democracy & the Idea of Race Relations, by Michael Rudolph West. Black Issues Book Review May 2006: 45 Yankowitz, Donna. â€Å"Booker T. Washington. † 2006. 6 Oct. 2006 .